FCC CONTEST RULES
The statutory provision regarding contests is set forth at Section 508 of the Communications Act of 1934, as amended (the “Act”) (47 U.S.C. § 509). Section 508(a) of the Act (47 U.S.C.. § 509(a)) provides that it is unlawful for any person, with intent to deceive the listening or viewing public:
- To supply to any contestant in a purportedly bona fide contest of intellectual knowledge or intellectual skill any special and secret assistance whereby the outcome of such contest will be in whole or in part prearranged or predetermined.
- By means of persuasion, bribery, intimidation, or otherwise to induce or cause any contestant in a purportedly bona fide contests of intellectual knowledge or intellectual skill to refrain in any manner from using or displaying his knowledge or skill in such contests, whereby the outcome thereof will be in whole or in part prearranged or predetermined.
- To engage in any artifice or scheme for the purpose of prearranging or predetermining in whole or in part the outcome of a purportedly bona fide contest of intellectual knowledge, intellectual skill, or chance.
- To produce or participate in the production for broadcasting of, to broadcast or participate in the broadcasting of, to offer to a licensee for broadcasting, or to sponsor, any radio program, knowing or having reasonable ground for believing that, in connection with a purportedly bona fide contest of intellectual knowledge, intellectual skill, or chance constituting any part of such program, any person has done or is going to do any act or thing referred to in paragraph (1), (2), or (3) above.
- To conspire with any other person or persons to do any act or thing prohibited by paragraph (1), (2), (3), or (4) above, if one or more of such persons do any act to effect the object of such conspiracy.
For purposes of Section 508, the term “contest” means any contest broadcast by a broadcast station in connection with which any money or any other thing of value is offered as a prize or prizes to be paid or presented by the program sponsor or by any other person or persons, as announced in the course of the broadcast.
For purposes of Section 508, the term “listening or viewing public” means those members of the public who, with the aid of radio receiving sets, listen to or view programs broadcast by radio or television stations.
Whoever violates Section 508(a) of the Act shall be fined no more than $10,000 or imprisoned not more than one year, or both. These penalties are in addition to any civil penalties or other enforcement action that may be assessed by the FCC.
The Commission’s requirements governing the broadcast of licensee-conducted contests are set forth in Section 73.1216 of the Commission’s rules, 47 C.F.R. § 73.1216. This rule requires that a licensee that broadcasts or advertises information about a contest that it conducts shall fully and accurately disclose the material terms of the contest, and shall conduct the contest substantially as announced or advertised. No contest description shall be false, misleading or deceptive with respect to any material term.
For purposes of Section 73.1216, the term “contest” is defined as a scheme in which a prize is offered or awarded, based upon chance, diligence, knowledge or skill, to members of the public. “Material terms” include those factors which define the operation of the contest and which affect participation therein. Although the material terms may vary widely depending upon the exact nature of the contest, they will generally include: (1) how to enter or participate; (2) eligibility restrictions; (3) entry deadline dates; (4) whether prizes can be won; (5) when prizes can be won; (6) the extent, nature, and value of the prizes; (7) the basis for valuation of prizes; (8) time and means of selection of winners; and/or (9) tie-breaking procedures.
In general, the time and manner of disclosure of the material terms of a contest are within the licensee’s discretion. However, the obligation to disclose the material terms arises at the time that the audience is first told how to enter or participate and continues thereafter. The material terms should be disclosed periodically by announcements broadcast on the station conducting the contest, but need not be enumerated each time an announcement promoting the contest is broadcast. Disclosure of material terms in a reasonable number of announcements is sufficient. In addition to the required broadcast announcements, disclosure of the material terms may be made in a non-broadcast manner.
The broadcast contest rule is not applicable to: (1) licensee-conducted contests not broadcast or advertised to the general public or to a substantial segment thereof; (2) contests in which the general public is not requested or permitted to participate; (3) the commercial advertisement of non-licensee-conducted contests; or (4) a contest conducted by a non-broadcast division of the licensee or by a non-broadcast company related to the licensee.